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The Library.
The library offers over 150 lessons and insights on customer experience, empowering you to gain a competitive advantage.


Lessons in customer experience from Trader Joe’s and Whole Foods
Two American companies consistently hit top notes for customer experience, and it is instructive to examine why.
Jul 1, 20244 min read


Challenges, Triumphs, and Financial Returns of the Customer Experience Landscape
Claer Barrett, a writer for the Financial Times, recently wrote an article on customer experience entitled "How did it get so bad?"
Jun 15, 20242 min read


The Power of 'New' vs. the Strength of 'Trust' in Consumer Preferences
We’ve heard it said that the word “new” is the most powerful word in the marketing vocabulary. People love the promise of something new....
Jun 1, 20243 min read


Unravelling the Secrets of Today's Pricing Tactics with Shrinkflation, Price Pack Architecture and Surge Pricing
Over the last few years we have been introduced to "shrinkflation". It's when companies sneakily shrink the size of their products.
May 15, 20242 min read


Beyond Threads: The Enduring Symbolism of Uniforms in Society
Do you remember the pride of donning your school uniform for the first time? It was more than just attire; it symbolised belonging to a...
Apr 30, 20242 min read


Electric Shock: Stephen Scherr's Bold Gamble with Hertz's Future and the High-Stakes Reality of EV Adoption
Stephen Scherr's resume boasts an impressive track record.
Apr 14, 20242 min read


Lessons in Customer Service: A Tale from the Train
Recently, during a routine train journey between two cities, an unexpected customer service dilemma unfolded before our eyes
Apr 1, 20242 min read


The Art of Listening: Lessons Learned from the Samaritans
Listening may seem like a simple act, but in reality, it's a skill that requires conscious effort and practice.
Mar 15, 20242 min read
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