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The Library.
The library offers over 150 lessons and insights on customer experience, empowering you to gain a competitive advantage.


Unravelling the Secrets of Today's Pricing Tactics with Shrinkflation, Price Pack Architecture and Surge Pricing
Over the last few years we have been introduced to "shrinkflation". It's when companies sneakily shrink the size of their products.
May 15, 20242 min read


Beyond Threads: The Enduring Symbolism of Uniforms in Society
Do you remember the pride of donning your school uniform for the first time? It was more than just attire; it symbolised belonging to a...
Apr 30, 20242 min read


Electric Shock: Stephen Scherr's Bold Gamble with Hertz's Future and the High-Stakes Reality of EV Adoption
Stephen Scherr's resume boasts an impressive track record.
Apr 14, 20242 min read


Lessons in Customer Service: A Tale from the Train
Recently, during a routine train journey between two cities, an unexpected customer service dilemma unfolded before our eyes
Apr 1, 20242 min read


The Art of Listening: Lessons Learned from the Samaritans
Listening may seem like a simple act, but in reality, it's a skill that requires conscious effort and practice.
Mar 15, 20242 min read


"The Impact of Wishing Someone 'Have a Nice Day' on Customer Experience"
On my last birthday I received just two birthday cards through the post. Now-a-days, if they come at all, they are online or text messages.
Mar 1, 20243 min read


How 7 Industrial Companies Achieved High Customer Experience Ratings through 7 Key Factors
Ask Google to give you examples of B2B companies with excellent customer experience scores and more than half offer SaaS.
Feb 15, 20243 min read


Why Having a Customer-Friendly Return Policy is Good for Business
It was around six months ago that I bought a dimmable LED light bulb to hang over our kitchen table.
Feb 1, 20243 min read
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