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The Library.
The library offers over 150 lessons and insights on customer experience, empowering you to gain a competitive advantage.


The Art of Listening: Lessons Learned from the Samaritans
Listening may seem like a simple act, but in reality, it's a skill that requires conscious effort and practice.
Mar 15, 20242 min read


"The Impact of Wishing Someone 'Have a Nice Day' on Customer Experience"
On my last birthday I received just two birthday cards through the post. Now-a-days, if they come at all, they are online or text messages.
Mar 1, 20243 min read


How 7 Industrial Companies Achieved High Customer Experience Ratings through 7 Key Factors
Ask Google to give you examples of B2B companies with excellent customer experience scores and more than half offer SaaS.
Feb 15, 20243 min read


Why Having a Customer-Friendly Return Policy is Good for Business
It was around six months ago that I bought a dimmable LED light bulb to hang over our kitchen table.
Feb 1, 20243 min read


Unlocking Exceptional Customer Experience: 8 Factors that Drive Great CX
A common and critical factor that consistently influences customer experience is excellent customer service.
Jan 15, 20242 min read


BT Digital is rubbish
I was on my travels sometime in September when my mobile phone rang. It was a sales agent from BT....
Jan 1, 20243 min read


Safety gone mad
We bought a sizeable jar of olives from Waitrose the other day. There’s nothing unusual or exciting about that. However, opening it...
Dec 15, 20233 min read


The John Lewis problem
If you are in the business of delivering excellent customer experience, you need benchmarks. "Who does it best and how do they do it?"
Dec 1, 20232 min read
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