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The Library.
The library offers over 150 lessons and insights on customer experience, empowering you to gain a competitive advantage.


The Power of Branding: Creating Differentiation and Driving Customer Experience
In this blog we want to talk about the role of brands in creating customer experience. In the modern business landscape, branding is more.
Jan 1, 20254 min read


Is AI the Future of Customer Service? Exploring Automation, Opportunities, and Challenges
One of our biggest concerns about customer service is that many leaders of business see it as a cost rather than an investment.
Dec 1, 20243 min read


Harnessing the Power of Feel-Good Hormones to Elevate Customer Experience
Let’s explore how the science of feel-good hormones can be applied to create customer moments that leave lasting, positive impressions.
Nov 15, 20244 min read


Has Customer Experience Really Improved? A Look at the Past and Future of Customer Satisfaction
Surveys and records show that the overall levels of satisfaction haven’t skyrocketed over the years.
Nov 1, 20244 min read


Art, science and the customer experience connection
One of the things that sets humans apart from other animals is our ability to feel, express, and be driven by emotions.
Oct 15, 20242 min read


The Cost of Injustice: How Price Gouging and Unfair Practices Erode Trust in Companies
What drives people mad about companies is injustice. Something nobody can tolerate is a company that rips them off.
Oct 1, 20242 min read


The Power of Memory in Customer Experience
Our brains have an amazing ability to remember certain events, but not all memories are created equal.
Sep 15, 20243 min read


The Changing Landscape of Online Dating: From Tinder’s Rise to Today’s Challenges
While dating apps work for some, the general sentiment is that they fall short of expectations.
Sep 1, 20242 min read
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