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The Library.
The library offers over 150 lessons and insights on customer experience, empowering you to gain a competitive advantage.


Unlocking Exceptional Customer Experience: 8 Factors that Drive Great CX
A common and critical factor that consistently influences customer experience is excellent customer service.
Jan 15, 20242 min read


BT Digital is rubbish
I was on my travels sometime in September when my mobile phone rang. It was a sales agent from BT....
Jan 1, 20243 min read


Safety gone mad
We bought a sizeable jar of olives from Waitrose the other day. There’s nothing unusual or exciting about that. However, opening it...
Dec 15, 20233 min read


The John Lewis problem
If you are in the business of delivering excellent customer experience, you need benchmarks. "Who does it best and how do they do it?"
Dec 1, 20232 min read


Customer experience in the NHS and private sector
There can't be a better example of an organisation delivering poor customer experience than the NHS.
Nov 15, 20233 min read


Is there any hope for customer experience?
Five years ago, a half of B2B companies we interviewed said that they were committed to providing excellent customer service.
Nov 1, 20232 min read


Dynamic pricing may not be for you
A favourite trick journalists play when they want to embarrass politicians is to ask them the price of a litre of milk.
Oct 15, 20233 min read


How to monitor your customer experience
Running a check on a customer experience programme has never been easier. Free tools from the likes of Survey Monkey
Oct 1, 20233 min read
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