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The Library.
The library offers over 150 lessons and insights on customer experience, empowering you to gain a competitive advantage.


A £350 Claim Cost My Insurer a 30-Year Customer: The Broken Promise of Peace of Mind
We buy insurance for one reason: peace of mind. We pay our premiums year after year, trusting that if the worst happens, a safety net will be there. But what happens when that net vanishes the moment you need it?
4 days ago3 min read


When Trust Becomes a Casualty: What Johnson & Johnson Teaches Us About Customer Betrayal
In my last blog, I explored how some large companies treat customers as nothing more than account numbers — faceless entries on a balance sheet. Ironically, while reflecting on that topic, I began reading No More Tears: The Dark Secrets of Johnson & Johnson by Gardiner Harris
Nov 152 min read


When the CEO Becomes the Brand: How Elon Musk is Costing Tesla a Loyal Customer
I have a friend who is a true car enthusiast. He doesn't just drive his cars; he cherishes them. So, when he bought a Tesla six years ago, it was a match made in heaven.
Nov 13 min read


The True Cost of Poor Customer Experience: It’s Not Inconvenience, It’s Injustice
We’ve all experienced poor customer service. The lingering frustration, however, isn't just about wasted time or a minor hassle. At its core, what truly upsets us is a sense of injustice.
Oct 153 min read


Why Authenticity Matters in Customer Experience
We are tired of repeated phrases. They don't mean anything. Be authentic. This is how you do it.
Oct 12 min read


A Restroom Runaround: A Tale of Customer Experience Failures
We’ve all been there. That moment of sheer, desperate urgency when finding a restroom becomes your single, all-consuming mission. Now, imagine that moment is compounded by a confusing gatekeeper and a hidden solution.
Sep 153 min read


Beyond the Stars: How to Actually Learn from Customer Reviews
On this blog we talk a lot about customer reviews. In theory, they are the perfect measure of a company's customer experience—an unbiased report card straight from the source.
Sep 12 min read


The Six Worst Customer Experience Failures
We’ve all been there—stuck in customer service hell, dealing with a company that seems determined to make our lives harder. While minor frustrations are common, some customer experience failures are so awful they become famous.
Aug 143 min read
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