top of page

The Library.
The library offers over 150 lessons and insights on customer experience, empowering you to gain a competitive advantage.


The Cost of Injustice: How Price Gouging and Unfair Practices Erode Trust in Companies
What drives people mad about companies is injustice. Something nobody can tolerate is a company that rips them off.
Oct 1, 20242 min read


The Power of Memory in Customer Experience
Our brains have an amazing ability to remember certain events, but not all memories are created equal.
Sep 15, 20243 min read


The Changing Landscape of Online Dating: From Tinder’s Rise to Today’s Challenges
While dating apps work for some, the general sentiment is that they fall short of expectations.
Sep 1, 20242 min read


Is Your Postal Delivery Company Failing to Meet Your Expectations?
Running a parcel delivery company can't be easy. People's expectations are high, and there are traffic problems to contend with, drivers not
Aug 15, 20242 min read


Enhancing Customer Experience: Why Experiential Purchases Trump Material Goods
You must have heard people say, “What you need is some retail therapy.”
Aug 1, 20243 min read


The most popular customer experience story...
One of the most popular and frequently cited customer experience stories is the tale of the Nordstrom tyre return.
Jul 15, 20242 min read


Lessons in customer experience from Trader Joe’s and Whole Foods
Two American companies consistently hit top notes for customer experience, and it is instructive to examine why.
Jul 1, 20244 min read


Challenges, Triumphs, and Financial Returns of the Customer Experience Landscape
Claer Barrett, a writer for the Financial Times, recently wrote an article on customer experience entitled "How did it get so bad?"
Jun 15, 20242 min read
bottom of page