top of page

The Library.
The library offers over 150 lessons and insights on customer experience, empowering you to gain a competitive advantage.


Over-Confirmed and Overwhelmed: Are We Drowning in Appointment Reminders?
I don’t know when you last visited the dentist, but I’d bet that you received at least one message confirming your appointment—if not more.
Feb 152 min read


Snow, Squabbles, and Stationary Trains: What’s Really Going On Between Aslef and Avanti?
Train services between Liverpool and London ground to a halt recently, leaving passengers stranded and frustrated. The reason?
Feb 13 min read


What We Can Learn From Exceptional Customer Experiences: The Langdale Chase Story
Recently refurbished by its owners, Thwaites Brewery, the Langdale Chase offers a masterclass in customer experience.
Jan 153 min read


The Power of Branding: Creating Differentiation and Driving Customer Experience
In this blog we want to talk about the role of brands in creating customer experience. In the modern business landscape, branding is more.
Jan 14 min read


Is AI the Future of Customer Service? Exploring Automation, Opportunities, and Challenges
One of our biggest concerns about customer service is that many leaders of business see it as a cost rather than an investment.
Dec 1, 20243 min read


Harnessing the Power of Feel-Good Hormones to Elevate Customer Experience
Let’s explore how the science of feel-good hormones can be applied to create customer moments that leave lasting, positive impressions.
Nov 15, 20244 min read


Has Customer Experience Really Improved? A Look at the Past and Future of Customer Satisfaction
Surveys and records show that the overall levels of satisfaction haven’t skyrocketed over the years.
Nov 1, 20244 min read


Art, science and the customer experience connection
One of the things that sets humans apart from other animals is our ability to feel, express, and be driven by emotions.
Oct 15, 20242 min read
bottom of page