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The Library.
The library offers over 150 lessons and insights on customer experience, empowering you to gain a competitive advantage.


Why Authenticity Matters in Customer Experience
We are tired of repeated phrases. They don't mean anything. Be authentic. This is how you do it.
Oct 1, 20252 min read


A Restroom Runaround: A Tale of Customer Experience Failures
We’ve all been there. That moment of sheer, desperate urgency when finding a restroom becomes your single, all-consuming mission. Now, imagine that moment is compounded by a confusing gatekeeper and a hidden solution.
Sep 15, 20253 min read


Beyond the Stars: How to Actually Learn from Customer Reviews
On this blog we talk a lot about customer reviews. In theory, they are the perfect measure of a company's customer experience—an unbiased report card straight from the source.
Sep 1, 20252 min read


The Six Worst Customer Experience Failures
We’ve all been there—stuck in customer service hell, dealing with a company that seems determined to make our lives harder. While minor frustrations are common, some customer experience failures are so awful they become famous.
Aug 14, 20253 min read


The Safety Neurosis Trap: How reCAPTCHA Symbolises Our Flawed Obsession with Security
Have you ever tried to log into a website, only to be stopped by an image puzzle—broken into squares—demanding you identify buses, traffic lights, or motorcycles?
Jul 31, 20252 min read


Navigating Product Reviews: My Love-Hate Relationship with the Garmin ETREX 32x
Writing a critical review always makes me a little nervous. After all, no one wants to unfairly judge a product—or worse, hurt someone’s feelings.
Jul 15, 20252 min read


The Power of Consistency in Customer Experience: Small Cafés vs. Big Chains
We are avid walkers, and in our small town, there’s nothing better than winding down after a hike with a coffee and a bite to eat at one of the local cafés.
Jul 1, 20252 min read


A David vs. Goliath Story: When a Customer’s Fight for Justice Goes Unheard
The other day, while browsing YouTube, I came across a video promoted on the right-hand side of the screen. It was from Ana Boulter.
Jun 15, 20252 min read
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