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The Library.
The library offers over 150 lessons and insights on customer experience, empowering you to gain a competitive advantage.


When Trust Becomes a Casualty: What Johnson & Johnson Teaches Us About Customer Betrayal
In my last blog, I explored how some large companies treat customers as nothing more than account numbers — faceless entries on a balance sheet. Ironically, while reflecting on that topic, I began reading No More Tears: The Dark Secrets of Johnson & Johnson by Gardiner Harris
Nov 15, 20252 min read


When the CEO Becomes the Brand: How Elon Musk is Costing Tesla a Loyal Customer
I have a friend who is a true car enthusiast. He doesn't just drive his cars; he cherishes them. So, when he bought a Tesla six years ago, it was a match made in heaven.
Nov 1, 20253 min read


The True Cost of Poor Customer Experience: It’s Not Inconvenience, It’s Injustice
We’ve all experienced poor customer service. The lingering frustration, however, isn't just about wasted time or a minor hassle. At its core, what truly upsets us is a sense of injustice.
Oct 15, 20253 min read


Why Authenticity Matters in Customer Experience
We are tired of repeated phrases. They don't mean anything. Be authentic. This is how you do it.
Oct 1, 20252 min read


A Restroom Runaround: A Tale of Customer Experience Failures
We’ve all been there. That moment of sheer, desperate urgency when finding a restroom becomes your single, all-consuming mission. Now, imagine that moment is compounded by a confusing gatekeeper and a hidden solution.
Sep 15, 20253 min read


Beyond the Stars: How to Actually Learn from Customer Reviews
On this blog we talk a lot about customer reviews. In theory, they are the perfect measure of a company's customer experience—an unbiased report card straight from the source.
Sep 1, 20252 min read


The Six Worst Customer Experience Failures
We’ve all been there—stuck in customer service hell, dealing with a company that seems determined to make our lives harder. While minor frustrations are common, some customer experience failures are so awful they become famous.
Aug 14, 20253 min read


The Safety Neurosis Trap: How reCAPTCHA Symbolises Our Flawed Obsession with Security
Have you ever tried to log into a website, only to be stopped by an image puzzle—broken into squares—demanding you identify buses, traffic lights, or motorcycles?
Jul 31, 20252 min read
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