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The Library.
The library offers over 150 lessons and insights on customer experience, empowering you to gain a competitive advantage.


Is farting a good thing?
Human beings like to play and when a manufacturer builds in a playful distraction, it makes the brand just that little bit more interesting.
May 15, 20222 min read


Customer facing staff are the bedrock of our economy
We think the majority of customer facing staff are not trained or accredited for their skills.
May 1, 20222 min read


A great example of customer service
Last week we reported on customer service in a cafe that didn't allow the staff any discretion. This week we would like to balance this.
Apr 15, 20223 min read


The customer experience handbook everyone should use
What sort of person recruits somebody to do a job and then doesn’t trust them to do it?
Apr 1, 20222 min read


What do the Swan Inn, Miller Howe and a Korean shipbuilder have in common?
Companies have one thing in common – they treat their business as a stage and are meticulous in delivering a brilliant show - every day
Mar 15, 20223 min read


The problem with passwords
IT departments can be a law to themselves when it comes to setting rules for security. Passwords are an issue.
Mar 1, 20223 min read


Hello earned growth
Say hello to earned growth rate. We will hear more about it if we can find a way to distinguish between earned and bought customers
Feb 15, 20224 min read


Too much choice
Too many options mean there is too much to take in
Feb 1, 20223 min read
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