The Library.

The metaverse is moving beyond niche applications and offers great opportunities for improving customer experience.

Trust is one of the most important attributes of a brand. We will forgive one error, or maybe two.

Getting close to the customer is known in the trade as “eating our own dog food”.

Human beings like to play and when a manufacturer builds in a playful distraction, it makes the brand just that little bit more interesting.

We think the majority of customer facing staff are not trained or accredited for their skills.

Last week we reported on customer service in a cafe that didn't allow the staff any discretion. This week we would like to balance this.

What sort of person recruits somebody to do a job and then doesn’t trust them to do it?

Companies have one thing in common – they treat their business as a stage and are meticulous in delivering a brilliant show - every day