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The Library.
The library offers over 150 lessons and insights on customer experience, empowering you to gain a competitive advantage.


The curse of knowledge
The curse of knowledge is when someone, well informed on a subject, doesn't appreciate customers' ignorance
Sep 14, 20212 min read


The reasons digital customer experience fail
We have grown so used to digital crap it has become the norm. It doesn’t mean that it is right.
Sep 1, 20212 min read


Do we really need all this waste?
What are Amazon's green credentials? Surely it doesn't make sense for a white van to deliver one small box with hair colour die, on its own,
Aug 15, 20212 min read


The art of super complaining
One of our friends is a super complainer. When he has time to spare at an airport he relieves his boredom by wandering down to the BA desk
Aug 1, 20213 min read


Digital communications – a panacea for customer experience managers?
Digital communications are increasingly important in customer experience strategy. But they are not a cheap substitute.
Jul 15, 20212 min read


We will not tolerate abuse towards our staff
Throw away the sign that says you won’t tolerate abuse towards your staff. It won’t be necessary for 99% of your customers
Jul 1, 20213 min read


The paradox of cost, quality and speed
We don't need to do a survey to know that your customers want three things - a high quality product, at a low cost and they want it now!
Jun 14, 20212 min read


The long and the short of it
One of the problems faced by customer experience managers is developing a strategy. It's tempting if you are a customer experience manager
Jun 1, 20212 min read
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