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The Library.
The library offers over 150 lessons and insights on customer experience, empowering you to gain a competitive advantage.


A lesson in customer experience from printer manufacturers
There’s nothing like a printer for giving us a lesson in customer experience.
Apr 15, 20233 min read


Clarkson’s Farm and customer experience
In one of the episodes of Clarkson's Farm, Jeremy Clarkson attempts to record a new born calf with DEFRA
Apr 1, 20232 min read


Claire – the chat bot that failed us
We run a walking group. Our band of happy hikers enjoys a pub lunch en route.
Mar 15, 20232 min read


Shrinkflation – not a very nice experience
None of us like to be duped. And yet, we are being duped all the time, often not realising it.
Mar 1, 20233 min read


Who makes the best sprinkler in the world?
Some years ago we were in a taxi being driven from Newark airport to Allentown.
Feb 15, 20232 min read


Everything is getting more complicated – and simpler!
There was a time when, taking delivery of a new car, you spent an hour on the paperwork and five minutes receiving instructions on the car.
Feb 1, 20232 min read


Is Google debasing its offer?
Companies that offer brilliant customer experience have setbacks from time to time. Some even have setbacks as part of their offer.
Jan 15, 20232 min read


The only thing that matters is loyalty
The one thing, the most important thing that we seek in delivering great customer experience is to build loyalty.
Jan 1, 20235 min read
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