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The Library.
The library offers over 150 lessons and insights on customer experience, empowering you to gain a competitive advantage.


Is Google debasing its offer?
Companies that offer brilliant customer experience have setbacks from time to time. Some even have setbacks as part of their offer.
Jan 15, 20232 min read


The only thing that matters is loyalty
The one thing, the most important thing that we seek in delivering great customer experience is to build loyalty.
Jan 1, 20235 min read


Sorry, what is your name?
We may be annoyed by someone getting our name wrong but most of us are too busy to bother notifying the mistake.
Dec 15, 20222 min read


Don’t beat yourself up if your Net Promoter Score is only 30
When did you last recommend something to somebody? It probably was quite recent. If you have enjoyed a meal at a good restaurant, watched ..
Dec 1, 20223 min read


Why the brand has become so very important
We like to think that over the years our world has improved. We live longer due to improved food, sanitation and pharmaceuticals.
Nov 15, 20223 min read


Direct Line and customer service
Only a few weeks ago we spoke to a neighbour who had just bought some buildings and contents insurance for their house.
Nov 1, 20224 min read


Do we really want faster trains?
Pete Dyson and Rory Sutherland have recently written an interesting book which covers some high-level questions about customer service.
Oct 15, 20222 min read


Don’t hide your phone number
The other day we had a problem with one of our domestic suppliers. We thought it would be helpful to speak to someone.
Oct 1, 20222 min read
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