The Library.

In May of this year a good friend of ours ordered curtains for their bedroom from John Lewis. John Lewis was her first choice of supplier .

The other day we took a call from someone who was terribly angry. They were angry at the world.

Wee wows are small acts of kindness that can mean a lot. They can be very successful in binding suppliers to customers. But be careful.

On a personal level and in particular among our friends, feedback can be daunting.

The other day we were walking in a park. It was an unusually warm day and we noticed lots of people eating ice creams.

The metaverse is moving beyond niche applications and offers great opportunities for improving customer experience.

Trust is one of the most important attributes of a brand. We will forgive one error, or maybe two.

Getting close to the customer is known in the trade as “eating our own dog food”.