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The Library.
The library offers over 150 lessons and insights on customer experience, empowering you to gain a competitive advantage.


When will they ever learn?
I’ve been a member of the AA (the roadside recovery organisation, not the other one) for years and years. Apparently this makes me a gold...
Jul 1, 20193 min read


Improve your customer experience with a bot
If you regularly follow our blogs, you will know that we believe warm, live, human beings are critical to delivering great customer...
Jun 14, 20192 min read


Segmentation – the key to great customer experience
Customers are different. If we want to make them happy we have to serve them in different ways. Segmentation is the key.
Jun 1, 20193 min read


How to monitor customer experience
Running a check on a customer experience program has never been easier. Free tools from the likes of Survey Monkey enable you to quickly...
May 14, 20193 min read


Wanted: more CEOs with marketing experience
Here is an interesting question for you. What is the best experience and qualifications for a CEO? As always with this type of question...
May 1, 20193 min read


What makes B2B customer experience different?
Thirty to forty years ago people used to go to the same place for their holidays, year in and year out. People used to eat at the same...
Apr 16, 20193 min read


Mobile phone customer experience - it sucks!
Nick and I live in Manchester, England. Manchester is the U.K.'s third largest city. You would imagine that in a developed industrial...
Apr 1, 20192 min read


Will Willie Walsh’s pay packet improve customer experience?
There was a time when British Airways called itself “the world’s favourite airline”. This was an unfortunate tagline implying that it...
Mar 14, 20192 min read
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