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The Library.
The library offers over 150 lessons and insights on customer experience, empowering you to gain a competitive advantage.


How to run a customer experience audit
Step by step advice on running a customer experience audit
Aug 14, 20193 min read


Improving customer experience with a social cause
B2B customers should be more concerned about their products arriving on time and as promised and avoid social issues if they can
Aug 1, 20192 min read


Does a company name affect customer experience?
Beware of changing your company name. It is charged with emotions.
Jul 14, 20192 min read


When will they ever learn?
I’ve been a member of the AA (the roadside recovery organisation, not the other one) for years and years. Apparently this makes me a gold...
Jul 1, 20193 min read


Improve your customer experience with a bot
If you regularly follow our blogs, you will know that we believe warm, live, human beings are critical to delivering great customer...
Jun 14, 20192 min read


Segmentation – the key to great customer experience
Customers are different. If we want to make them happy we have to serve them in different ways. Segmentation is the key.
Jun 1, 20193 min read


How to monitor customer experience
Running a check on a customer experience program has never been easier. Free tools from the likes of Survey Monkey enable you to quickly...
May 14, 20193 min read


Wanted: more CEOs with marketing experience
Here is an interesting question for you. What is the best experience and qualifications for a CEO? As always with this type of question...
May 1, 20193 min read
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