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The Library.
The library offers over 150 lessons and insights on customer experience, empowering you to gain a competitive advantage.


The long and the short of it
One of the problems faced by customer experience managers is developing a strategy. It's tempting if you are a customer experience manager
Jun 1, 20212 min read


Wait a minute – or rather, DON’T
It is ironic that the pandemic, which gave us more time than we wanted to do nothing, has inspired time-saving innovations that will enhance
May 14, 20212 min read


Are customers thick?
Put yourself in your customer shoes. Only then is it possible to tell the bits that hurt.
May 1, 20212 min read


It isn't rocket science
Customer service isn’t rocket science, but it is hard work.
Apr 15, 20212 min read


Excuses, excuses, excuses
We wonder if somewhere there is an excuse book that is well thumbed by people on the front line.
Apr 1, 20213 min read


Flushing out great customer experience
We've written thousands of words on customer experience and to our shame, we've not discussed toilets. As you read this opening line you may
Mar 15, 20212 min read


Once bitten, twice shy
Buying online has been a real saviour during the pandemic. It has provided us with some great examples of good customer experience....
Mar 1, 20213 min read


The thoughts of Colin Shaw
Colin Shaw started life in the corporate world with Mars and BT. He is a prolific author on the subject of customer experience. Amazon offer
Feb 15, 20213 min read
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